Heuristics

Mental shortcuts that are automatic, intuitive and do not require conscious thought. They were initially described by Kahneman and Tversky in 1974.​​

References:

Tversky, A., Kahneman, D., 1974. Judgment under uncertainty: Heuristics and biases. Science. 185 (4157), 1124–31. doi:10.1126/science.185.4157.1124 (link)

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