Nudge theory (nudge)
An aspect of choice architecture that influences behaviour in a non-coercive way; nudges are said to be liberty-preserving and do not involve regulation or bans; it must be easy to opt out of the behaviour, if it is not desired.
An aspect of choice architecture that influences behaviour in a non-coercive way; nudges are said to be liberty-preserving and do not involve regulation or bans; it must be easy to opt out of the behaviour, if it is not desired.